Clik here to view.
Yahoo's Fuchs: We're No. 1!
Yahoo Sports is more than a place for getting the latest scores and stats, says Ken Fuchs. As fans’ appetite for off-the-field action grows, his job at Yahoo is making sure they get their fill.Adweek:...
View ArticleClik here to view.
Miami Dolphins Connect Online, In-Stadium Loyalty
NFL training camps are starting up this week. That means fans will start getting a better idea of how their teams might perform this season and what games they’ll want to check out. The teams would...
View ArticleClik here to view.
Are You Ready for Some (Cheap) Football?
In a climate where Groupon’s stock plummet has sullied the general outlook for deals sites offering everything from pole-dancing classes to Bermuda vacations, maybe a pure sports platform is just the...
View ArticleClik here to view.
ESPN, Nissan Return to the Heisman House
Robert Griffin III has an arm like a howitzer and can shoot the eyes off a potato bug at 40 paces. He also runs a 4.41 in the 40-yard dash, making him the fastest quarterback since Michael Vick broke...
View ArticleClik here to view.
Mohegan Sun Won't Gamble on Penn State Football
Mohegan Sun has taken its money off the table in concerns to Penn State this fall, following State Farm as the second known brand to cut ties with the university’s football program. The Uncasville,...
View ArticleClik here to view.
NFL Social Media Sentiment Plummets
Even though the highly controversial touchdown call on the field was upheld last night at the end of Monday Night Football, social media data today confirms that the National Football League’s...
View ArticleSuper Bowl Wednesday? 5 Brands Still Buying Twitter Ads
Super Bowl XLVII might be 60-some hours into the books, but brands are still pushing their big-game-based initiatives via Twitter ads today. Marketers for Super Bowl advertiser MiO have purchased the...
View ArticleClik here to view.
Miller Lite Teams With Nascar Twitter Star on Charity Effort
Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his car. Through...
View ArticleClik here to view.
TNT Tips Off NBA Playoffs With Rihanna
With the curtain set to go up on the 2013 NBA Playoffs, Turner Sports is priming the promotional pump with a little help from Rihanna and the Crossroads of the World. Beginning Sunday night, TNT will...
View ArticleAdweek's Top 5 Commercials of the Week: Nov. 8-15
Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities...
View ArticleClik here to view.
App Lets Fans Play New Call of Duty Game With Their Sports Heroes
Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted...
View ArticleClik here to view.
San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program
The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today. Fans rack up points—or “yards”—by completing...
View ArticleClik here to view.
Nike's World Cup Triumphs Summed Up in One Infographic
While competitor Adidas has had its hands full with Luis Suarez's biting incident in the World Cup, Nike seems be enjoying a clean run of global marketing success during the soccer extravaganza. The...
View ArticleClik here to view.
LeBron's Brand Shifts to 'the Good Guy' and Cash Windfall Awaits
In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera. Underscoring the...
View ArticleClik here to view.
Adweek's Top 5 Commercials of the Week: July 11-18
Sports are a major theme of this week's roundup of the best ads, as Samsung propels fútbol into a dystopian future, ESPN uses plucky '70s walk-on Daniel "Rudy" Ruettiger to spark excitement for the...
View ArticleClik here to view.
NFL Brand Partners Kick Off PR Initiatives
As coaches and players ramp up to compete in the 2014 football season, brands are doing the same. Advertising partners of the National Football League are busy finalizing their PR strategies to score...
View ArticleClik here to view.
Brooklyn Nets Launch 'We Are Brooklyn' Campaign
While longtime Brooklynites remain loyal to their roots, the newest crop of residents are tough to win over, with tastes that seem to constantly change. However, Brooklyn Nets and Barclays Center CEO...
View ArticleClik here to view.
March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys...
View ArticleClik here to view.
Brands Are Already Hustling to Get in on March Madness
The drama of March Madness didn't take long to settle in. In dramatic upset victories today, the University of Alabama at Birmingham beat Iowa State, and Georgia State shocked Baylor. In the second...
View ArticleClik here to view.
Who Won the Battle of March Madness Brands?
College basketball concluded another memorable, 68-team, three-week tournament best known as March Madness. And while hoops fans were entertained last night by the championship game, with Duke...
View Article
